Freshwater Images

The New Dork

Posted on 09. Mar, 2010 by admin in blog

It’s funny because it’s true. I find nothing wrong with pitching a business plan on the back of napkins.

Brilliant.

Cheers,

Nathan

The Narrative Matters.

Posted on 02. Mar, 2010 by admin in blog

Literary theory aside, a narrative is a story pieced together by words, music or pictures. Why a narrative matters, though, is harder to define.

I personally feel the narrative is the most important aspect of a photograph. If the photo does not tell some sort of story through mood, facial expression or background, then the photo has failed you (i.e., the business owner) in broadcasting your message or brand to potential clients or customers.

Your message and brand is your narrative, sure it’s hard to sum up a storytelling photograph in 140 characters – that is a good thing. A good storytelling image will keep the conversation flowing, because people can relate or will make some sort of connection to a piece of your narrative.

You’re not just advertising or marketing your brand, but you are telling your story through the narrative.  The narrative does matter and photography is a vital and significant element that must be thoughtfully executed.

For example, let’s look at the atmospheric rise in photojournalistic wedding photography. The style is popular because the bride and groom want their story told. They understand that photography is an important part of the narrative.

It’s not popular because its cheap or easy, it’s popular because people are tired of being told what to see or feel when they look at an image. They want to look at the photograph and feel the flood of emotion. The photograph, in some cases, is the only slice of the story that pieces together the words, music and emotion from that specific narrative.

The narrative matters, so make your brand your own and see your vision through to the last pixel.

Cheers,

Nathan

Freshwater Images Launches New Web Site

Posted on 09. Feb, 2010 by admin in blog

Freshwater Images Launches New Web Site

Commercial photography company launches site focused on corporate marketing needs

DENVER, COLO. (February 9, 2010) – Freshwater Images, a Denver-based commercial photography company, has launched its new Web site: www.FreshwaterImages.com.

Freshwater Images’ Web site provides visitors with a robust portfolio for review and a regularly updated photo blog, which enables viewers to follow along as the company documents events, conventions and organizations throughout the Rocky Mountain West.

“I am thrilled to launch Freshwater Images’ site and provide our clients with an online source to view our services and work,” said Nathan W. Armes, Freshwater Images founder and owner. “I am also excited about our blog and the opportunity it offers our clients and the general public to keep an eye on some of the regional happenings and what Freshwater Images is working on.”

For more information about Freshwater Images’ Web site launch, visit www.FreshwaterImages.com or call 303-478-8484.

About Freshwater Images

A proponent of custom imagery for commercial use, Freshwater Images works with small to large companies and nonprofits to document their events and conventions, and develop product and service imagery for marketing purposes. The photography company also works with public relations and marketing firms to document their clients’ events and projects for photo distribution to the media. For more information about Freshwater Images, visit www.FreshwaterImages.com or call 303-478-8484.

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download official release

Cheers,

Nathan

How Apple Computers Got Color!

Posted on 07. Feb, 2010 by admin in blog

Steve Wozniak explains how after 4 sleepless days and nights the idea for a color chip was hatched, thus glorious color.

Thank you for missing all that sleep.

Cheers,

Nathan

Hurray for the UK

Posted on 04. Feb, 2010 by admin in blog

Welcome our first visitor from London.  We think it’s so cool when folks find our work from overseas. Would love to hear your comments about our new site, we hope it was a pleasant visit and we answered all your questions.

Cheers,

Nathan

Discarded

Posted on 03. Feb, 2010 by admin in blog

I am amazed at the amount of stuff we toss to the side in a discarded heap. When I find these heaps I photograph them. What also strikes me is that these seemingly simple objects, most likely once meant something to someone, somewhere in a more meaningful way – be it a pair of gold slippers, two sad and deflated balloons or a discarded baby stroller.

‘Discarded’ will be an ongoing project to showcase things that I find just laying around – be it in a dumpster, trashed on the street or just junk left sitting around to rust. Take a look around you on your way home from work or to the store.  Junk is all around you, when you start to gather notes you start to really notice how much of it there really is.

These pictures are taken on my iPhone – a camera that I have handy 24/7.  I’ll be working on various iPhone projects throughout the year in an effort to stay creative, sharp and to have fun documenting the world around me.

Visit my Freshwater Images Flickr account for a further collection of my iPhone only work.

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Cheers,

Nathan

Hello Athens, Greece

Posted on 31. Jan, 2010 by admin in blog

Just a quick post to say hello from Freshwater’s first overseas visitor!

Hello to the folks in Athens, Greece! Or should we say,  ’γεια σου.’

Cheers,

Nathan

SIA Day 3 – Gear Photos

Posted on 31. Jan, 2010 by admin in blog

The ski and snow sports world enjoys a unique culture of outdoor fun, healthy people and of course gear. Saturday was my geek out day for gear photos. I have a stack of dealer books almost 7 inches thick from only a few manufactures. They are filled with stunning images, specs and details that most gear heads would drool over.

As a photographer, I am drawn to the images used by these companies. Stellar work that documents the product in their natural habitat – outdoors and in the snow – and sometimes vertical, backwards or airborne. Some even call this type of imagery; ski porn. I can agree with that.

My mission assigned to me, was to take a few product line shots – a difficult task to stack up against the glossy dealer books. Here is a slideshow of just a few of the images, have fun at your last day of SIA. I plan to add more photos in a ‘wrap up’ gallery later this afternoon/evening.

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Cheers,

Nathan

Denver Beer Culture

Posted on 29. Jan, 2010 by admin in blog

Interesting, according to a recent article on denver.org, the mile high city brews more beer than any other city in the country.

That is good because I love beer, wine makes me tired and champagne costs too much. Beer is the perfect beverage to end a long day or enjoy with friends after skiing, biking, building a house, geeking out on Twitter all day …  you get the point, its pretty much perfect for any occasion.

The complexity of beer and the variety of brewers has skyrocketed over the past few years and for that, we beer lovers are grateful.

When I first moved to Denver I noticed right away that my city likes to drink – but not drink like a college kid – but drink finely crafted microbrews to be enjoyed with a meal from one of the many fantastic restaurants.

The article has a great list that further details Denver’s microbrews and breweries – which got me think about a story I shot for ESCALA magazine, the official inflight magazine for Aeromexico a few months ago, regarding Denver’s beer culture.

Yes, I got to try the beer ….  I really love my job and work!

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“There can’t be good living where there is not good drinking.”  - Ben Franklin

Cheers,

Nathan

SIA Day 1

Posted on 28. Jan, 2010 by admin in blog

Today was the first official day of the SIA Snow Show in Denver and I’m sure it was fun – I would not know because I was walking around the convention center in a daze from a head cold that crept in sometime Wednesday night or early Thursday morning.

With still so much to see on Friday I’m truly looking forward to a good night’s sleep tonight and meeting some great folks. By the way, I created a SIA-2010 Twitter List if you’d like to check it out.

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Cheers,

Nathan